Almost all successful businesses have a website nowadays. You may already know that design, theme, user navigation, and well-written content are all key components of a strong website. Every business website should aim to deliver a great user experience. Website designers in Orange County will caution you not to overlook the importance of loading speed.
Today’s customers love instant gratification. They are accessing your business website either through their desktop, laptop, mobile phone, or tablet. If your site takes too long to load, your visitors will get impatient and probably leave your site. That means they wouldn’t even have a chance to read your well-written, relevant content and buy your product or service. If you want to maintain an audience, you need to focus on your loading speed.
It is particularly important that your website is optimized for mobile phones. Not everyone is looking at your website through their desktop computers. Many people browse websites on their cell phones.
You need to gratify your target audience but you also need to gratify Google. Google takes the loading speed of your website into account when ranking searches. If you want your business site to appear in the early Google search results, you need to make sure that your loading speed is fast. You can do a speed check to see how long it takes for your website to load. Your mission is to enhance the user experience and increase your Google ranking at the same time.
Why Loading Speed Matters
Aside from the fact that people today crave instant gratification, you need to understand that even the most patient people typically do not like slow websites. Here are some reasons why loading speed matters:
- Thinking about the classic saying, “the first impression is the last impression”. You really only get one chance to impress your audience when it comes to your website. Visitors are likely to judge your character and the business you run solely based on the quality of your website. If your website loading speed is too slow or the website itself is difficult to navigate, chances are that your visitors will exit and not return to your site ever again. That may sound harsh, but it is the reality of life and you can use it as motivation to improve your website and subsequently make a strong first impression on visitors.
- Website users are typically on the go everyday. When it comes to the Internet, they expect speed. Yes, technological problems sometimes happen. Even Google has its problems. That said, you cannot afford to frustrate your visitors with a slow website – unless you’re maybe Google. Otherwise, you need to ensure that you have all the correct parameters, which includes fast loading speed.
- If your loading speed is slow, your conversion rates will be low. Our Orange County website designers cannot stress enough the importance of doing a speed check for your site. A speed test needs to be conducted for all platforms – desktop, mobile, and tablet. You also need to check the speed for your local and global audience. The loading speed can vary depending on geographic location.
Our web designers in Orange County want to see your business thrive. Remember that when it comes to satisfying the average digital consumer, loading speed plays a major role.