In the digital age, millions of consumers are scrolling daily through countless images on the Internet. They are doing this for a variety of reasons: shopping online, browsing social media platforms, or just surfing the web. In all of these activities, consumers have their attention immediately focused on visuals displayed on every site they visit. Typically, consumers base their first impression of a company or product on the images presented to them. In other words, an image can be the reason your business either makes or breaks a sale. Consumers prefer convenience, so your business website needs to be easy-to-navigate and have an overall modern look. If your goal is to engage consumers and increase your online revenue, our E-commerce web design experts have six simple tips you can follow to make great images for your E-commerce website.
Understand Your Audience
You absolutely must get to know your target audience. A great photo on your E-commerce website can increase engagement and traffic. That is why it is crucial to understand your audience. You need to tailor your image content to their wants and needs. For example, if your business focuses on selling hiking and camping gear, you need to study your target audience and make sure that you are adequately satisfying all of their needs through your product image. Does the photo meet consumers’ safety concerns and outdoor needs? Do the models in the photo look like they are embracing an adventurous lifestyle? Our E-commerce web design experts suggest you ask yourself these questions when assessing your business website. You could make use of props for your product image, but you need to make sure that they do not take away attention from the product itself.
Focus on Image Content
A great image for your business site should have the following four qualities: bold, unique, modern, and professional. If your content does not have these qualities, visitors to your website are more likely to leave your page. Your online store should have high quality images if you want to make more sales and increase brand awareness. Try photographing your product in realistic scenarios and make use of bold colors. Our E-commerce web design experts also recommend showing multiple angle views of the product you are selling. This tactic can help significantly boost conversion rates. Customers want to better understand the size and quality of an online product. They also need to build your trust. Customers are more likely to feel comfortable purchasing your products when they have a detailed view of the product from different angles.
Evoke Emotion
Your ultimate goal when selling a product through images should be to personally connect with your audience. Think of your customers as buying the experience you are selling, rather than just the product. You want to capture emotion through your images, and an effective way of doing this is taking pictures of a model doing activities that emotionally connect with your audience. For example, if your business specializes in selling cribs, our E-commerce web design experts suggest taking a picture of a baby sleeping peacefully in a crib. Parents that visit your website will take note of this image and seriously consider buying your product. Displaying high quality, personal photos are the most effective way of evoking emotion in your target audience.
Increase Size and Quality
Your business is more likely to drive sales when the website includes high quality, detail-oriented images. Consumers are typically drawn to large images with bold colors. Our E-Commerce web designers recommend hiring a professional photographer who can capture the vision and experience that your brand has to offer.
Size: Display large product images in order to boost sales. The general rule is that images should be approximately 2000 pixels. You can make use of image compression tools in order to optimize your image quality.
Quality: Make use of the zoom function so that you can provide details of your product. Consumers can scroll over the image, zoom in, and get a closer look at the item you are selling. Make sure to retouch the image if you use the zoom feature because you don’t want customers to zero in on any imperfections.
Make a Call to Action
Consumers are less likely to take further action if the product photo on your site does not interest them. A great image should lead to sales. Make sure your photos are memorable and captivating to the eye. Avoid using cluttered images. Our E-Commerce web designers warn that most consumers don’t actually read product details. Instead, they decide on purchasing based on the photos displayed online. That is why it’s important to have photos that are straightforward and provide information on how to complete the transaction.
Represent Your Brand
A great image, according to E-Commerce web design experts, should visually tell your brand’s story. The photo provides a means of communication between you and your customers. Remember that your images need to speak for themselves.