Looking for ways to elevate your rather bland and bleak web design in Irvine? Then look no further than this article! Here, we highlight easy and simple ways to not just make your website look more appealing, but also make it more convenient and helpful for your viewers and potential customers. We hope you get some inspiration from them, and we look forward to looking at what you come up with.

One-Page Websites

The one-page website, also known as a landing page, is by far one of the cleanest and easiest ways to sell products. Why is it easy? Because you’re not confusing your audience with multiple products or multiple ideas if you’re trying to get a message across.

Make it simple. If this is for a seminar, make it all about the seminar. Why do they need to come? Where do they need to sign up? Explain what they need to do with a call to action.

One page websites are extremely powerful and can help your business grow to the next level.

Custom Illustrations

Custom illustrations are, by far, one of the best ways to stand out from your competitors. They also look amazing, especially if you use your branding colors with them.

You can get custom illustrations done really easily with some templates. You can adjust the illustrations to make them customized for you and your business. Or, you can easily hire a graphic designer or utilize many other design sites online.

Custom illustrations make your site stand out. They have been building for the last five years and are at its height of popularity now in 2022.

Pop-Ups

Adding a pop-up is really powerful for your web design in Irvine because this is going to help you capture somebody’s information if they make it to your site.

There are many ways you can have your pop-up work. You can ask for their email or phone number. Then, when you’ve got this information, you can send follow-up text messages or automatically respond to texts.

What’s great about a pop-up is that you can also have it on an exit page. So, if they go to the top of the page, another pop-up will show up saying, “Hey, don’t leave! We have a special offer for you.”

Pop-ups can be really powerful because it gives people an option to simply add their emails in the easy-to-fill forms.

Full-Sized Images

Use a full-size image as your background. Don’t just use clear white space. The age of minimalism is actually ending and we want to have exciting images that fill our websites.

A one page image can also be customized with photography and graphic design blended together. Your font must be clear and clean, and it needs to be used with a great call to action talking about your brand.

Make that photo pop with colors, and use people because customers love to see real people. It helps them relate to your brand better.

Navigation Menu

Navigation menus can be done in many ways. There are many types of navigation bars that you can use. Some are sticky and stay showing if you scroll up and down the website. Some disappear as you scroll down and as you scroll back up it pops up so it’s easily found again.

The latter is great because if you have a small computer, the menu bar can eat up a lot of space, leaving less room to feature your website. By hiding it as you scroll and having it pop up when they scroll back up, it’s easier to navigate through the whole site.

The new thing is also to have what they call a hamburger, characterized by three lines on the right hand side. You click it to show a large navigation bar. This is true minimalism and very clean, but sometimes it’s hard to find that information if your audience is older or not tech savvy.

Social Media Posts

Boost your social proof by featuring social media posts on your homepage. They’re one of the best ways of bringing traffic to your e-commerce website!

You can show how many people have liked your page on Facebook or Instagram. This is a great way to show that you are active online and your business is a living and breathing entity. 

Social media is a great way to get people to engage through other ways than just your website. People need to see you over seven times most of the time before they fill out a form or call you or purchase online.

Accessibility

Focus on accessibility. When you have an older audience, the font should be larger. When your clients are having sight or hearing problems, then you should add an ADA plug-in that helps your website become compliant with regulations.

You can also make your site navigation super easy to use with big, bold calls to action that explain the sitemap of the website.

Chat Feature

Chat features are an amazing opportunity to have your customers talk to somebody that is on your website live. This works great when you have clients that have many questions before they purchase. The key is to make sure you get their email and their phone number so you can use the text messaging feature through the chat system.

You can also use WeChat, WhatsApp, and also text message through iPhone. These are powerful things but you must make sure you either have a live person manning it or you have many different ways for people to communicate before they get to a human.

It’s also critical to try to get them on a phone call if the product needs to be sold online and takes more effort with a salesperson.

Marketing Companies

Hire the right marketing company! We are Drive Traffic Media and can help you grow your company exponentially with sales funnels, web design in Irvine, social media marketing, Google Ads, and many more marketing strategies. Give us a call at 949-800-6990 or visit our website here.