E-Commerce website designers in Orange County will tell you that businesses- across all sectors – experience their most successful selling days of the year on Black Friday and Cyber Monday. If you are looking to improve the Return on Investment (ROI) of your business, we have important information and selling tips that you can apply for Black Friday and Cyber Monday.
Plan Early for Black Friday & Cyber Monday Sales
You do not want to procrastinate, or even worse, overlook Black Friday and Cyber Monday. They really are the biggest selling days in the United States. E-commerce website designers in Orange County know that shoppers love to see a great online deal on products and services that they are interested in purchasing. It is up to your business to strategize several months beforehand if you want to make a profit.
Black Friday 2022 Date
Black Friday falls on November 25th this year and Cyber Monday will follow on November 28th. You want to be prepared for these dates because customers typically start their research more than ten weeks prior to Black Friday. So, what can your business do to capitalize on these selling days? You need to use effective Pay-Per-Click (PPC) and Search Engine Optimization (SEO) strategies along with your business’s promotions. When you amp up your marketing strategies, you gain traction for your business. And, ultimately, you increase your ROI.
What to Plan for Black Friday & Cyber Monday
You need to plan the different types of discounts, upsells, and bundles your business can offer. You also need to decide which items are the best to sell and figure out the amount of stock you will need to make available to customers.
More importantly, you should offer your customers free shipping. According to the Jungle Scout Q2 2021 Consumer Trends Report, sixty-six percent of consumers expect free shipping for all online orders. Additionally, eighty percent of consumers said that they expected free shipping when ordering a certain dollar amount worth of products.
Not only do customers want free shipping, but they also want fast delivery. Some of the largest online retailers, such as ASOS and Amazon, offer their customers next-day delivery. You should copy this strategy and offer your own customers next-day delivery if you can. If you haven’t offered next-day delivery before and want to learn, you need to research ways to offer same-day dispatch and next-day delivery to attract more sales. It may be time to automate your order fulfillment process with third-party logistics (3PL).
Make Sure Your Inventory is Early to Prevent Delays
Your inventory needs to be early for Black Friday and Cyber Monday. Supply chain operations have their challenges, so you need to determine exactly how much stock you think you can sell for Black Friday and Cyber Monday. You do not want to order too much stock but you also don’t want a situation where you haven’t ordered enough stock. Limited stock could mean losing out on potential sales.
If you think your business could use help on e-commerce website design in Orange County, you should contact your local specialists as soon as possible.
Here are other Black Friday and Cyber Monday Tips you might want to know: https://www.drivetrafficecommerce.com/black-friday-and-cyber-monday-tips-from-ecommerce-website-designers-in-orange-county/