Black Friday and Cyber Monday Tips from ECommerce Website Designers in Orange County

Since the COVID-19 global pandemic hit, the last two years have seen a dramatic increase in eCommerce shopping. Ecommerce website designers in Orange County report that this trend continues to rise. You need to ask yourself if your online business is prepared for an influx of traffic this Black Friday, 2022.

This guide covers tips on optimizing your business site for mobile devices, improving overall site performance, and personalizing the customer experience.

Optimizing Your Business Site for Mobile Devices

Mobile, specifically smartphone-generated, e-commerce sales are on the rise in 2022. According to eMarketer, retail mobile commerce (M-commerce) sales reached $359.32 billion just in 2021. There is speculation that retail Mcommerce will hit $728.28 billion by the year 2025. This amount will equate to 44.2% of all retail e-commerce sales in the United States alone.

When there is a high demand for Mcommerce shopping, eCommerce website designers in Orange County say that businesses need to react by optimizing their websites for mobile phones.

So, how do you make your online website accessible for mobile devices?

Use Google Mobile-Friendly Test as a tool to check for mobile rich results.
Pick out themes that would be responsive, and make sure your plugins are geared toward your mobile site.
Customize pop-ups for mobile devices that will convert rather than hurt your SEO.
Make sure that you have a solid web hosting service. Reliability is important when picking the best service for your site.

Improving Overall Site Performance

Your website needs to be easy for customers to navigate.
If you want to improve your site’s Black Friday homepage, keep the following tips in mind:
- For the header, only use certain links and vital data-based information.
- Properly organize categories and subcategories.
- List a product under different parent categories and present mega menus for big inventories.

Black Friday and Cyber Monday are the most important selling days in the year for E-commerce. According to eCommerce website designers in Orange County, you need to specifically create a Black Friday homepage to ensure the success of your business.

Think about Black Friday deals that you can offer your online shoppers. Customize your coupons to the Black Friday/Cyber Monday season. Give these coupons unique, funny names so your shoppers can easily apply them at checkout. Significant discounts (higher than 50%) are another way you can appeal to your customers. Make sure discounts are clearly displayed on the homepage. You can also let your shoppers know that coupons and discounts only work for a limited time. Creating a sense of urgency will get shoppers to buy quicker.

Optimize Product Images on Your Website

Have a focus keyword presented in alt text and title.

Image optimization is important. It means you are reducing the file size of your product images as much as you can without compromising image quality. It goes hand in hand with image SEO.

Check all images presented on every product page.

Personalizing Customer Experience

You need to understand your customers’ interests and preferences. Large corporations like Shopify, BigCommerce, and Adobe Commerce know that personalized customer experience is important when making sales. Here are some ways you can win over customers:

Show customers their recently viewed items when they’re on the site.
Target products based on customers’ specific geographic locations.
Make your email marketing campaigns personalized.
Offer customized coupons to customers.
Offer post-purchase upsells on your site. This way, customers will add things that they like to their original order, and you’ll make more money.

If you plan your Black Friday and Cyber Monday marketing strategies accordingly, eCommerce website designers in Orange County believe that you will be ready to tackle this year’s holiday season.