The main goal of many companies is to boost their sales on your eCommerce website. It may seem easy, but more complicated than some think.
However, there are plenty of ways to boost your online sales that you can start doing as soon as right now. The following 24 tips will help you with specific techniques to simplify eCommerce marketing online.
Make Sure Your Sales Copy is Honest
An accurate sales copy is essential for your company’s reputation as it promotes your business as a trustworthy brand. This tip also should be applied to how you portray your company. If your company is on a smaller scale, advertise that! It will hurt your company’s reputation if you try to promote yourself as a more significant business when that is not the case. Most online consumers nowadays are drawn to smaller firms because their products and customer service are more personal. In sum, stay true to your company.
Utilize Ad Extensions
Ad extensions are available in programs such as AdWords and Bing. This feature lets you boost your ads to increase your clicks.
Promote Customer Testimonials and Trust Signals
Nowadays, your customer’s feedback is one of the most critical factors for your eCommerce site sales. When people shop online, they want to know that other people who have already purchased from you are satisfied with the product and the entire online shopping experience. Positive testimonials from your previous customers will only increase your future customers significantly.
In the same way, trust signals help boost your online sales because it portrays your company from a very positive perspective. Trust signals can be used by including any professional accreditations that your business may have. Make sure this is very prominent on your site so your online viewers see it as soon as they open your website.
Sense of Urgency
Ensure you are being open and honest about who your company is and what your brand does. However, there is nothing wrong with making an urgent feeling to convince your online buyers to shop from you as soon as now.
Lots of online shoppers respond well to a feeling of urgency. Whether limited-time offers or limited edition products, customers want the best deal for what’s hot. While there are several ways to promote a sense of urgency, some tactics work better than others. For instance, you could offer customers a discount code or free shipping instead of making a limited edition product. Some online shoppers will want to be able to buy something quickly, so these offers will be more promising to encourage them to buy now.
You can customize your ads using AdWords to show a timer or countdown on your limited-time offers or sales.
Provide a Money-Back Guaranteed Offer
One of the most promising elements for online shoppers is avoiding a possible loss, especially when it is a financial loss. You need to ask yourself why people should purchase your products and what happens if they are unsatisfied. You don’t want your customers to return their products, but if they have to, you want to ensure they have a smooth return process. The best way to handle this is to offer guaranteed money-back.
Doing this makes your customers more likely to buy from you because you remove a risk factor from your buyer’s end.
Display Fewer Choices
This may sound risky, but it is pretty smart on the profiting side. When offering too many products, your online shoppers will sometimes be overwhelmed with the options, leading to indecisiveness and no sales.
Try to design your website to limit what you offer to your viewers so the chance of your visitor being overwhelmed decreases. You can do this by organizing your products into slimmer categories or emphasizing some products over others. Ultimately, when you offer too many choices, you increase the risk of your online shopper looking somewhere else.
Fix On Lookalike Audiences on Facebook
Facebook’s lookalike audience is users with similar characteristics and behaviors to your database’s customers. Finding these people is a great way to boost your online sales.
You first want to transfer your statistics and data to Facebook, which is then cross-referenced with its data. This makes several matches determined by the specific criteria you are looking for. In addition, you can use tracking pixels and ap installations’ data to make your lookalike audience. By doing this, you are expanding your customer reach and using specifically targeted ads to lure Facebook users like your already online shoppers to your eCommerce site.
Decrease Conflict While Checking Out
Business Insider revealed that around $4 trillion worth of online products was left in people’s shopping carts in 2020 alone. This proves just how vital your checkout process is to your customers.
Ensuring your checkout process is simple and easy for your shoppers will also affect your conversion rates. Buying something on your website should be as easy as checking out from your website.
The more accessible these things are, the more sales you will make.
You’ll want to remove any steps in your checkout process that aren’t necessary for the consumer. This includes unnecessary fields in forms. Having factors like that could prevent your shoppers from completing their checkout.
Offer Several Payment Options
Offering payment via credit cards is no longer enough, and it would be best to provide a wide range of payment options as there are so many nowadays. This includes but is not limited to ApplePay, Stripe, WePay, and Google Wallet.
By keeping up with the current trends of payment methods and offering as many as possible, you are expanding your audience and making it easier for potential buyers to purchase from you. It might be challenging to get all of these payment methods available on your site, but once you do, it will be worth it when your sales increase.
Showcase High-Quality Images
Something’s appearance is critical to how we perceive things, including food, people, places, and products. Therefore, if your website shows well-presented photos of your products, your consumers will be attracted to that and will be more willing to purchase from you.
Not only is it essential to have high-quality photos of your products, but it is just as necessary to include several other images of your product. This contains several angles of the same effect, and this helps your viewer fully understand what they are looking at and potentially buying before purchasing it.
Don’t Use Landing Pages
This sounds unideal with no context, but it promotes optimization of your online ads to align with how your customers shop online.
Some examples that justify not having a traditional landing page are Call-Only campaigns on Facebook and AdWords. The most straightforward way to understand this reasoning is that some people would contact your company immediately instead of shopping on several web browsers on their phones.
Call-Only ads make it easy for your potential buyers to contact your company. This boosts your calls to your business which is always a positive sign because people are trying to purchase something.
Have Consistent Messaging Across Your Website and Campaigns
When your customers click on an ad for your product, you want to ensure that the page they are taken to is precisely what they were looking for. This means they shouldn’t be taken to something similar or a related category. It must be precisely what they wanted to see.
Following this, you also must ensure that your message is applicable across your PPC and campaigns and pages tied to them so that you increase your sales.
Respond to All Questions and Address Each Objection in Your Copy
When selling your products online, you cannot assume your customer knows everything about your products, brand, or market.
Consider any potential questions someone shopping from your site might have. Once you have these questions, answer them in writing and display them on your product pages. In addition, you’ll want to rule out any potential customer objections, so you’ll also want to think of those ahead. Make sure to answer all these questions, but you also want to keep your copy shorter so you’re not overwhelming your buyers with too much writing. Lastly, you want to use this section to sell your company’s products but don’t make the whole focus on why your company rocks. Try to focus on your consumers and how your products will benefit them.
Give Some Products Away for Free
When you give away free products, your customers will react positively and feel encouraged to shop from you again.
However, you can’t just give away anything for free. You must be smart about what you can offer without hurting your business sales. You can do this by viewing what you’re currently offering to your consumers and seeing what is manageable to let go of for free, at least for a limited time.
Track and Target Specific Buyer Personas
The options for targeting open to advertisers on Facebook prove how specific you can get when targeting profiles on the Facebook platform. You can do this based on location, college, hobbies, interests, etc.
The idea of this is to understand your potential customers. Once you get to know them, there is a higher chance that they will answer messages that are detailed for them. Try to make the most specific buyer personas yet.
Enforce Tiered/Layered Pricing
When you are eating at restaurants, you are most likely to purchase one of the dishes that are neither the least expensive nor the most expensive.
The restaurant subconsciously guides you into purchasing middle-level meals because they are most attractive to the consumer. This technique is called decoy pricing and can be used similarly to boost online sales.
If you include a middle choice in your pricing layout, your customers may feel more inclined to buy that one. This works out for you because you will set up your central choice as the option you want your customers to purchase. The best part about this layout is that some people will still buy the more pricey option regardless, which is only a bonus for your revenue.
Use Opt-In Pop-Up Offers
Opt-in offers to serve as reminders that push online users to sign up or subscribe to your loyalty programs, mailing list, or newsletter. This boosts your eCommerce sales very quickly and grows how many contacts you have in your system, which is very important for your campaigns.
Using these offers is very helpful for new customers who are curious about buying from you but are still slightly on the fence. If the pop-ups offer a specific percentage off their first order or free shipping, they may be convinced to buy from you sooner. The best part about this is that even if they don’t decide to purchase from you right then and there, they still have signed up, and you have their information in your system to contact them later.
It would be best to experiment with each factor for the highest optimization. This includes testing the copy phrasing, the positioning of the offer on the site, how your online shoppers are guided, etc. A/B experiments with different types of offers to determine which provokes more online sign-ups. Something to consider is triggering the pop-up once your visitor leaves the site to appear when they are going.
Ultimately, you want as many people to sign up for a loyalty program or your newsletter so you can make as many sales at some point.
Increase Digital Sales via Mobile Optimization
There is an overwhelming amount of poorly designed websites for devices. You do not want this for your eCommerce site, so you want to ensure your website runs smoothly for your consumers.
The most important factors of having a professionally designed mobile shopping experience are a good user experience and navigation. If your visitors struggle to navigate your site and find what they want to purchase, there is a higher chance that your consumers will leave and go to a better-performing website with another company. In addition, you don’t want to overload your consumers with too many questions. You want the least amount possible but just enough so they can make a sale later. Following this, you must permit your online shoppers to return to their shopping carts later, even on a different form of online shopping, like a desktop or a mobile device.
Positively Affect New Consumers with Outstanding Follow-Up Emails
Once you get a sale from a new customer, excellent! However, you want to keep them enticed to buy from you again. One of the best ways to do that is to send them a follow-up email that is very professional and genuine.
Just because your consumers gave you their payment information doesn’t mean the conversation stops there. You must continue to pay attention to them after they purchase something so that they will become happy customers who shop from you often.
Have a Good and Obvious Value Proposition
When companies focus on the company itself, their sales decrease significantly. The unfortunate truth is that most people do not care about what your company is; they only care about how your products will improve themselves. A company’s value proposition must be essential to your site’s content.
It is the critical reason consumers want to purchase from you rather than those you compete against. You can break down value propositions into relevance, quantifiable value, and differentiator. These three areas will help you learn how your company’s product will fix your consumers’ problems, the detailed positive benefits offered by your products, and lastly, why your consumers must purchase from your company instead of your competitors.
Thinking of value propositions in the context of these factors makes it easier to understand why these factors must report everything that has to do with your marketing purposes and your site’s content.
You can test your value proposition by seeing if it is evident in your site’s landing page writing and other factors within your site’s marketing. If it isn’t apparent, you have to start over. You will increase your sales when your value proposition is greatly received.
Utilize the Customer’s Voice for Impactful Ad Campaigns
Correct language is essential for your company’s conversion rates when writing campaigns. Since you are trying to appeal to online customers, you want to use their voice in your copy of your campaigns.
Using the customer’s voice is a tactic in marketing that makes the customer’s expectations, pain points, wants, aversions, and needs to be targeted through specific messages.
This is a beneficial tactic when trying to appeal to online customers because you act as the online customer.
Identify the Most Useful Conversion and Attribution Paths
When you don’t understand where and when conversions occur, it is unsurprising to see if your conversion rates are terrible.
When your conversion rates seem lower, you should first look at your conversion pathways and attribution models in Analytics. You will find that factors in your strategy with marketing that seem like conversion duds influence your digital sales greatly.
Speak with Your Opportunities through Social Media
Staying active and engaged with potential buyers on social media is often forgotten as a positive sales tactic. However, it is one of the most effective ways to boost customer satisfaction, sales, and brand awareness.
Have you ever contacted a company via Twitter or Facebook by asking a question? If so, have they ever responded? If they did, how did your perception of the company change? When you receive honest and quick responses to the questions that you may have as a customer, you will likely have a more positive perception of the brand or company.
Utilize Remarketing to Increase Deals
All marketing practices take money, effort, and time to finish and get done. If you aren’t utilizing remarketing, you trust potential consumers to convert immediately, which never occurs that easily.
Remarketing is one of the best ways to boost online says while doing it effectively. This tactic keeps your company at the front of potential buyers’ minds and provides customers with opportunities and reasons to convert. Remarketing is the preferred way to shop for most consumers today.