The beauty industry is one of the biggest industries for marketing to date. From skincare to cosmetics to hair care and perfumery, almost everybody is involved with the industry in some form. It has huge potential, and its growth won’t be stopping any time soon.
With so much competition going on, it can be pretty intimidating to get your groove going, especially if you’re just venturing out. In this article, a digital marketing agency in Orange County will be highlighting the top five most effective marketing strategies for your beauty brand. We hope it will be of help to you!
1. Create a Fun, Engaging Community
The beauty community is a significantly large and vibrant one. People from all cultures and ages and genders love feeling beautiful in their own skins, so you should take advantage of this by developing a niche community of your own where your customers can interact with you and with one another.
For example, you could create a Facebook group or a Discord server that your customers can join. Here, you can upload announcements, post website updates, answer questions, and have exclusive discounts and promos people in the group can use.
You can also create a community by being relatable. Instead of being a business that just posts adverts and informercials, you can do something more lifestyle-centric with skin care routines, makeup tutorials, or even beauty hauls. It makes for very entertaining content.
2. Be on Multiple Platforms
Many business owners think that a website is all they need for their business—while that’s certainly possible, doing so will just make your journey to success harder for no reason.
Besides establishing a website, you also need to set up multiple social media profiles on Facebook, Twitter, Instagram, LinkedIn, and all other websites people like to use. With billions of users using these sites every day, sharing your content there will help drive people onto your website. Just make sure to link your website to all your social media descriptions.
Aside from social media, you should also use things like emails, webinars, videos, and other downloadable resources that your consumers can use even when they’re not on your website. The point is to be as omnipresent as possible!
3. Encourage User-Generated Content
Speaking of social media, one of the greatest things about them is how accessible they make things to everybody. Unlike the olden days when only the rich and famous could hog commercial times on TV or document their personal lives, people these days can do all that and more with social media.
As the name suggests, user-generated content is content generated by users on various social media platforms. It can be posts on Facebook, pictures on Instagram, videos on YouTube, and more. When utilized properly, you can turn user-generated content into a free marketing strategy for your brand!
For example, you can create a brand-specific hashtag your customers can use when they want to upload content. They can just type that in whenever they want to see what others have to say about your brand, and you can also ask their permission to repost it on your profile.
4. Form Partnerships with Influencers
Whether you love them or hate them, you can’t deny that influencers can be a pretty big deal. Many big-time names in the beauty industry like James Charles, Jeffree Star, Michelle Phan, and NikkieTutorials gained massive success because of the influence they had on makeup consumers, moving on to make their own makeup products or collaborate with makeup companies like Morphe, Lancôme, and Sephora.
Collaborating with beauty influencers, especially local ones, can have a positive impact on your brand. They can help increase your exposure and reach out to new audiences by simply sharing your content on their social media profiles. As many of their followers are probably interested in beauty products as well, this will likely increase your sales.
You should pick your partnerships carefully. Make sure the influencer’s values align with yours and try to be diverse with your pickings as well! You’ll want everybody in your target audience to be represented in your influencer collaborations.
5. Host Promotions and Giveaways
Beauty products can be particularly tricky to sell over the Internet. Unlike in-store shopping, you can’t see what it looks like on your skin, and looks can be deceiving on screen. You also can’t verify the ingredients list with a product page, and it’s just really hard to trust anything when there are so many dangerous beauty products on the web.
All these factors can make it harder for new customers to commit to buying something from you. What you can do to get them off that fence is to give them incentives in the form of giveaways or promotions. Once they see how great your products are, they’re likely to buy more and recommend them to others.
You can also use them on your repeat customers. Consider slipping in a sample of a product they’ve never tried before into their package. Who knows? They could end up liking it!
Giveaways are also great for boosting your visibility on social media. As part of the rules, you can have all entrants like your post, follow your page, and tag their friends to qualify. You hit two birds with one stone!
Conclusion
Sure, marketing your beauty brand can be tough, but you don’t have to do it alone. Drive Traffic Media is an Orange County marketing company that can help you build the beauty business of your dreams! Contact us today at (949) 800-6990 or visit our website for a free consultation!